![]() ![]() A downside, as publishers told Digiday in 2017, is it’s not as easy to transfer those clips to other platforms. It helps us kind of work seamlessly with the other livestreams we got going on,” said Dan Cooney, social media editor and producer at PBS NewsHour.Ī positive of LiveCut with Twitter Media Studio is it’s easier to manage all Twitter streams and content. It’s a little bit easier to use in terms of seeing where it’s all placed on the screen, clipping, finding a good thumbnail, writing languages and sharing links. “I appreciate the fresher user experience of it. PBS NewsHour was one of the five publishers in the alpha test of LiveCut. Like SnappyTV, LiveCut helps publishers increase the distribution of their videos and directly monetize them through Twitter Amplify. Ahead of the 2019 NewFronts, Twitter touted its paid 60% more revenue to publishers in 2018 than the year prior. In 2017, Twitter made its debut at the NewFronts with a slate of live shows with partners like BuzzFeed, MLB and Cheddar. Over the past few years, Twitter has invested significantly in video and helping publishers successfully monetize it through pre-roll and mid-roll ads as well as branded content. Twitter’s hope is that the new tool - two years in the making - makes publishers’ experiences easier on Twitter and therefore incentivizes them to produce more on the platform. ![]()
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